Tag : advertising

Framing

Caspar David Friedrich, Der Mönch am Meer, 1808-09   If the composition concerns the course of an image (horizontal, vertical, diagonal ascending / descending), the framing determines the point of view that the author has assigned to the viewer’s gaze, demonstrating that the image is designed specifically for him, for his involvement. The choice of the framing is therefore essential for the conveyance of the message, being able to place the viewer in a dominant or inferior position, protagonist or […]

Rhythmic use of color

Simone Martini, Maestà (detail), 1312-15   To give an example of the rhythmic use of colour, we will talk about the famous Maestà (1) by Simone Martini painted in 1312-15. (1) The work has a horizontal course. In the lower part there is the throne on which sits the Madonna and Child and on whose sides are gathered the saints, above them, in the upper part, stands out on the blue background the colored canopy that serves as a cover. […]